It's not the emails from the marketers; I make my address available, and therefore, my inbox gets what it deserves. We have 'Delete' buttons for a reason, right?
It's not the marketers themselves; they have a job to do and part of it is trying to convince me to 'work' for them. Hell, sometimes they are even successful - I love being part of the Random House on-line review program: I love reading and think supporting authors and publishers is important enough to spread the word on my blog.
There have even been a few times where I have emailed a solicitor back to hear a little bit more about their program and to see whether or not it would be a good fit for us. (So far, not so much.)
So what is it then?
I guess it's a simple matter of checking your work:
Hi, my name is Adrienne. I recenly came across your blog and think it is great. I am very interested to hear how the drive to Florida goes! I remember driving with my fam when I was a kid to Quebec every summer for our vacation. 8 hours in a car with a younger brother who liked to scream, for no reason, at the top of his lungs. Golden.
Also, I love the tattoos! Its always a great feeling to commit to something like that when it really has a lot of meaning and value. And let's be honest, old-school tattoos are just awesome!
The reason I am writing you is because I am doing PR for a skincare company called xxx.
We specialize in great products for every inch of skin from the neck down. These products were made by mothers, for mothers.
I am looking to make contact with a few great bloggers in the Toronto area and send them samples of our new/current products to try out. There are no obligations or requirements, all I ask is that if you enjoy the products, you give them mention in your blog.
If this is something you'd be interested in, please let me know. All I would need from you in moving forward would be contact information and a mailing address.
Feel free to write back or give me a call at 416 xxx-xxxx if you have any questions or would like to chat further.
Thanks and look forward to hearing from you!
And my response:
Hi Adrienne, I appreciate the contact, but I find the personal touch goes a bit farther if you get my name right.
Good luck with your campaign; no need to keep in touch regarding future initiatives.
Karen "kgirl," proprietress, The Kids Are Alright